What is a persuasive or expositorytext?

A persuasive text, also known as an expository text presents a point of view around topic or theme which is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you are intending to influence someones opinion on a specific topic or you might be aiming to sell a product or service.

The challenge in writing a good persuasive text is to use a mix of emotive language and in some cases images that are supported by hard evidence or other people's opinions.

Images play an integral part in persuading an audience in advertisements.  Try and integrate an image into your text.

Images play an integral part in persuading an audience in advertisements.  Try and integrate an image into your text.

Persuading people requires a consistent approach...

Persuasive texts are simple in structure.  You simply need to clearly state your opinion around a specific topic and then repeatedly reinforce you opinions with external facts or evidence.  A strong concluding summary should leave little doubt about in the readers mind.  ( Please view our planning tool below for a detailed explanation. )


Tips for writing a great persuasive text

Persuasive Planning Tools

  • Never leave any doubt about your position and point of view in the introduction.
  • The stronger the evidence the stronger your argument will be.  Take some time to find strong supporting evidence.
  • Use paragraphs effectively.  Each new element of your argument should start with a new paragraph.
  • Play on your audiences feelings.  Use strong and emotive language but never become irrational.
  • Persuasive texts are always written in present tense.